LUIS SOTO
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Process, Sketches & Ideation

 

Process, Sketching & Ideation

Environments & experiences
Sketching scenes/environments helps communicate with CFTs the vision of how the product can be displayed in store and in context.


Tabletop
I’ve learned to use the tools that help me arrive to my decision faster. Pen and paper are my tools of choice when starting to brainstorm and get ideas quickly. I then move to digital, 3D, or mock ups.


Toys and mock ups
When working in toys, it was important to understand volume and functionality. Creating foam cord models helped me achieve the design and even test it with my own kids.